Creative Brief


Ramenology

Ramenology is a Japanese restaurant with a fresh and fun theme serving Japanese dishes in a fun way. The main dish of this restaurant is Ramen, which is the Japanese style noodles. The restaurant is celebrating its first anniversary. The restaurant first opened in Dubai because of its mixture of cultures. Ramenology hopes to deliver the taste of Japan and Japanese food. And is hoping to open different branches in the UAE and around the world with keeping its identity and origin.

The customers of this restaurant are people who are interested in Japan and the Japanese food. Ramenology also hopes to approach people with no experience with Japanese food and introduce Japanese dishes to make them learn about the culture and have them fall in love with it.

As for the colors for the logo and restaurant theme, I was thinking about colorful designs to show the fresh and fun feel the restaurant hopes to show. In the logo I would like to have chopsticks and ramen bowl.

I would like to show the world the simplified version of the Japanese food and culture and I will have the logo on bags, chopsticks and the interior of the restaurant.

Until now, for the slogan and tagline of the restaurant, I have: “Ramen 101”.

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